ADOPT-A-SHELL allows one to take active participation on marine conservation efforts in the Philippines, touted to have the most number of marine species per unit area on the planet.
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A group with an admirable mission. They have been actively working to repopulate reefs and seas with highly-needed shell species. And now, ordinary people can take part in revitalizing reefs by adopting shells! ADOPT-A-SHELL allows one to take active participation on marine conservation efforts in the Philippines, touted to have the most number of marine species per unit area on the planet.  

The site may look fun, but the seriousness of its mission cannot be understated. We have to be good stewards of what we have been given. Our resources are finite. Taking care of what we have now helps ensure that future generations can enjoy and marvel at God's wonderful creation as well.

A fun yet functional design

One look at the company's logo told us almost everything we need for the site's design and feel. We knew immediately that this was going to be a fun build: integrating animations that we normally would not place in most sites that we make. From jumping shells to wiggling clams, trochus, and abalone to waves responding to the user's mouse movement; there was almost no limit to indulging the 'kid along the seashore' in us.

But as much as we wanted it to look fun and carefree, we knew the site has a serious mission: to get people to help out with rejuvenating and breathing life back into reefs. We kept the site's design clean, incorporating animations only when necessary and when it added emphasis.

Beneath the surface

As most of the treasures and wonders of the seas are found underneath the surface, so this site's goodies also act behind the scenes. A powerful content management system (CMS) acts as a database for news and other archival functions. We also integrated an eCommerce system to facilitate donations.

Responsive like water

Like water taking the shape of whatever container it's in, so this site automatically resizes and flows to the user's device and screen size.

To communicate complex ideas by making the experience fun and enjoyable - simplifying ideas so that they would be understandable to all - is the goal of every designer.

Other works

Check out our other works by clicking the logos below.


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